Tires are a key development strategic reserve material, and tire industry production is a pillar chain of supporting facilities for small cars, airlines and the transportation industry.

The previous tire chase, widely used "bar code + tire side information" way to store a variety of information about the tire, and the bar code and tire side part of the information are located in the embryo surface, the tire application will be damaged quickly after it is lost. Once this information can not watch, on behalf of the loss of tire information, and thus can not identify the tire model specifications, grain, diameter and other information, the application of the user, maintenance and claims, resulting in difficulties, causing disputes caused by the case, and even the threat to the safety of the user.
Therefore, how to improve the technological content of the tire itself, to ensure the quality of tires, so that tires in manufacturing, freight logistics, marketing and sales, the use of industry to complete fully automated operation, the application of information management information system tire manufacturing, warehousing and logistics, marketing and sales, after-sales service and refurbishment business processes, is very critical.

Recently, Michelin released news under its official Link account that Michelin and Beontag signed an agreement at its group headquarters to jointly develop built-in tire RFID tags.

This partnership is an important milestone in the advancement of the tire industry and the RFID field! The product technology will soon be applied to passenger cars, trucks, and commercial vehicle tires around the world. Tire RFID tag application, can real-time monitoring of tires in the production, sales, use, claims in the process of each state, so as to regulate the tire industry orderly production, sales (to prevent retreading, counterfeiting, labeling, tampering), to achieve the full life cycle management of tires; regulate the transport industry, to protect the safety of personal property; to promote, regulate the tire retreading industry, to achieve a tire recycling economy.