A few days ago, PICC P&C Ya'an Branch revealed that under the guidance of the Ya'an Supervision Branch of the State Administration of Financial Supervision and Administration, the company took the lead in successfully piloting the application of the "electronic ear tag" technology for farming insurance to effectively improve the quality and efficiency of agricultural insurance and help rural revitalization.

What is an electronic ear tag? What are its advantages over traditional ear tags?
"'Electronic ear tags' are embedded with chips. Through the printing, scanning, and input of ear tags, the number of farmers' breeding can be accurately verified, and the identity information of live pigs can be recorded intelligently, so that each poultry has a traceable 'electronic ID card' . Compared with traditional ear tags, "electronic ear tags" have the characteristics of easy operation, accurate identification, traceability, not easy to lose, and more wear resistance. The situation has greatly improved the compliance of the insurance of the breeding industry and reduced the business risk.

In addition, the "electronic ear tag" adopts an encrypted format, which is safe and anti-counterfeiting. On the underwriting side, use mobile DV to check and take photos to accurately determine the identity of the underwriting target, automatically export the list, and analyze the data in the background; on the claims side, use WeChat remote self-service survey, time lock, prevent repeated claims, improve the timeliness of claims, and reduce manpower and material resources cost. The use of "electronic ear tags" effectively solves the problem of information asymmetry. The management files are automatically generated, the information is more complete, and the collected data is true and effective, making the underwriting and claims data more accurate and standardized.