Shanghai bitter mouth division launched the "half guard" Fuding white tea commemorative gift box, in the consumer touch the gift box logo using the cell phone, you can get including the origin, production date, production method, category grade and storage location, storage conditions, inspection reports and other information, but also can add coupon distribution and re-order and other functions.

The selection of Toppan's smart packaging for the commemorative gift box was based on the unique advantages and powerful functions of Toppan's NFC tag integrated with smart packaging and ID authentication platform services, which coincided with the supply chain and marketing innovation pursued by the "Half Shou" brand.

Features of Toppan Printing Smart Packaging

●Package anti-counterfeiting function through vulnerability processing

 By processing part of the NFC communication circuit built into the paper package as a fragile structure, when someone tries to remove the NFC tag from the package, the circuit will be damaged and the NFC tag itself will be broken. Therefore, the risk of malicious reuse of NFC tags can be effectively avoided.

●NFC tags can be embedded without affecting the design

 Since the NFC tag can be built into the package when it is manufactured, it does not affect the design of the package compared to the use of a conventional attachment type NFC tag. In addition, since the smart package is designed with an integrated NFC tag and box, the communication function required for the NFC tag can be ensured by selecting packaging materials and circuit design suitable for NFC communication, while ensuring the quality of the exterior design. 

●Increase the opening detection function to realize the information communication that matches the current situation of consumers

Based on the NFC communication circuit, a circuit with a broken wire detection function can be added to the product sealing part to detect the opening of the product package. Since the break detection circuit ensures that the NFC tag functions even after the break, it is possible to confirm not only the unopened status of the product but also the opened status using a device such as a smartphone that supports NFC communication. In addition, when consumers read the NFC tag, the information provided can be adjusted according to the unopened and opened status of the product, thus enabling personalized information to be pushed to consumers.

●Digital marketing services through interconnection with China's domestic Toppan ID authentication platform

With the Toppan ID authentication platform service, brands can not only control the supply chain and sales channel collusion more precisely, but also assist them in establishing custom

Toppan expects to achieve sales of approximately 2 billion yen, including NFC-related products, in global markets such as China and Japan during fiscal 2025.