NXP said: NFC payment of a piece of prosperity in China's market into fat
Recently, NXP CEO Rick Clemmer said, will pay close attention to this important mobile payment market in China.In the fourth quarter earnings call, the company revealed a new generation of identification chip business to make their sales growth of 40%。
Rick Clemmer said relative to other parts of the world, NXP will pay more attention to the Chinese market, will focus more on China.He also said that in the Chinese market opportunity is very important, it will be directly related to their mobile business growth.In the face of the mobile payment when consumers, compared to those who are still in the phase of mobile payment early, don't even know what a mobile money can be used to do for the rest of the world, apparently by the rapid development of the Chinese market more attractive.
We have learned, NXP on its identification chip business growth, in the fourth quarter of 2014 compared with 13 years of the same period rose by more than 200%, including the mobile payment and authentication business.As for the growth of the sales reason is due to the mobile payment trend to promote and develop, including in the apple iPhone 6 and Plus the PN65V10 NFC chips.So for consumers, mobile payment experience is very important, the popularity of NFC basic application must under the scheme of security chip (SE) will appear more safe, convenient and unique.
NXP believes that the security chip (SE) into real mobile payment field, this is they have been attention and excellent performance, for those who want to not through a security chip (SE) will be able to use NFC complete information interactive products are sniffy.
In such a special period, we in the product positioning on the smartphone and tablet is very broad, Rick Clemmer added.Especially mobile money, paid by apple led the mobile payment market in North America have been rapidly rising momentum, we will continue to focus on the growth of the market.The prosperity of the Chinese market is a typical market, there will be lots of mobile payment transactions occur.
Given the current China's mobile payment market all kinds of mobile payment methods emerge in endlessly, Internet companies and handset makers are fighting on the territory, and when the bank card to make the transition to PBOC3.0 stage, chip card and mobile phone mobile payment application more safety and convenience.Both in unionpay and operators in promoting the development of the emerging mobile payment application, especially the application based on mobile NFC, therefore NXP so on China's mobile payment market is understandable.
