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How can RFID technology help the retail industry move towards sustainability?

How can RFID technology help the retail industry move towards sustainability?

September 29, 2025

Integrating RFID technology into the retail industry enables traceability, data-driven decision-making, and improved operational efficiency. This article explores the application of RFID in reverse logistics and its impact on sustainability and waste reduction.

In retail, RFID technology can automate inventory counting, inventory location, theft detection, and even cashierless checkout. Unlike barcodes, RFID uses radio waves, enabling batch scanning and real-time data collection.

 

Reverse Logistics: Definition and Retail Challenges

Reverse Logistics Explained

Reverse logistics refers to the process of returning merchandise from its typical endpoint through the supply chain for return, repair, remanufacturing, recycling, or disposal. For retailers, this includes returns, product recalls, recycling, and the management of unsalable merchandise.

Reverse Logistics Challenges in Retail

The returns process can be labor-intensive, error-prone, and lack visibility. Returned merchandise can be misplaced or lost, damaging its value and brand image. Product returns also have a significant environmental impact. Therefore, efficient reverse logistics is crucial for reducing operational costs and achieving sustainable development.

RFID in retail

 

RFID in Reverse Logistics: Technology Insights and Benefits

Enhanced Visibility and Traceability

RFID's unique identification combines item-level accuracy with rapid scanning capabilities, solving traceability challenges. Each returned item can be instantly identified and tracked in real time.

Automated Returns Processing

For large-scale returns, RFID tags can reduce manual labor and human error. Automated data flows ensure accurate records for audits, compliance, and claims.

Status Verification and Sorting

RFID, integrated with machine vision or sorting systems, automates returns processing: whether the item is being refurbished, resold, donated, or recycled. This reduces secondary waste.

Case Study: Decathlon's RFID Returns Process

Global sporting goods retailer Decathlon will have RFID-enabled over 95% of its inventory by 2021. Decathlon's innovation team stated that RFID can automatically relabel and sort returned goods, thereby reconsolidating returnable merchandise.

 

RFID and Sustainable Retail

Asset Lifecycle Management

RFID helps better manage the entire lifecycle of products. Retailers can precisely track when, where, and how often products are sold, returned, or reused, optimizing replenishment processes and limiting markdowns. RFID also enables waste to be recycled or reused, aligning with circular economy principles.

Supporting Closed-Loop Supply Chains

A closed-loop supply chain aims to design products for reuse, refurbishment, and recycling, minimizing landfill waste. RFID technology is a key enabler of this goal. Tagged returns can quickly enter the refurbishment process, and systematic recordkeeping ensures that components meet safety and quality standards.

 

RFID-Driven Waste Reduction: Data and Processes

Real-Time Data Reduces Overproduction

A 2020 Accenture study found that in a test retail environment, item-level RFID reduced out-of-stock rates by 50% and excess inventory by 25%. Waste can be further reduced if returned items are tracked and sorted for resale rather than disposal.

Smart Expiration Management in Food Retail

Walmart has begun piloting RFID technology to track produce, significantly reducing shrinkage. Retailers can adjust promotions, reallocate inventory, or donate goods, reducing waste and improving community relations.

Reducing Product Recalls and Environmental Impact

RFID can track products at the batch or item level, facilitating targeted recalls and minimizing unnecessary product destruction.

RFID for Retail Recycling

Case Study: Retailers Benefit from RFID

IKEA and the Circular Economy

IKEA's "Circular Hub" program uses RFID technology to tag bulky items and refurbishable components, enabling retailers to track which products are returned, refurbished, and resold. This data-driven, closed-loop process helps improve product design, increase recycling rates, and promote sustainable development.

 

RFID-Driven Reverse Logistics and Sustainability Best Practices

Start with the Highest-Impact Use Cases

Initial RFID deployments should focus on categories with the highest return rates, highest waste rates, or key regulatory requirements. Apparel, footwear, electronics, and perishable goods are top priorities.

Leveraging Analytics for Continuous Improvement

The data generated by RFID in real time enables advanced analytics, including root cause analysis of returns, shrinkage tracking, and supplier performance monitoring. Use these insights to update purchasing, merchandising, and product design strategies to continuously reduce shrinkage.

Engage Stakeholders and Train Employees

Employee buy-in is critical to the success of an RFID project. Training employees, especially those responsible for returns and warehouse operations, ensures that the new system reaches its full potential.

 

Conclusion

RFID is rapidly becoming a vital component of forward-looking retail operations. As RFID costs decrease and its capabilities increase, the business case for adopting the technology continues to grow. By embracing RFID-driven innovation, retailers can position themselves as leaders in sustainability—resilient, efficient, and ready to respond to the evolving demands of customers and regulators.

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