The development advantages of RFID electronic anti-counterfeit label

"Product anti-counterfeiting" is the core part of the enterprise anti-counterfeiting system and the basic requirement for customers to purchase and use products. The printing of labels on packaging can effectively prevent counterfeit goods from cheating consumers and protect the brand image of enterprises. In the Chinese market, there are two types of labels in common use: traditional paper labels and RFID electronic anti-counterfeit labels.

RFID electronic anti-counterfeiting label has the advantages of anti-tampering, easy identification, etc. It is a new anti-counterfeiting method, which has the advantages of non-replicable, not easy to forge and low cost compared with traditional paper label; compared with traditional paper label, it can achieve greater replicability. With the continuous development of electronic technology, RFID electronic anti-counterfeiting tags have been further developed.

◆ anti-counterfeiting principle

RFID electronic anti-counterfeiting tag is a small electronic device with RF tags, which can identify multiple RFID tags on a line at the same time, so it is also called multi-frequency electronic tags. The tag has non-contact readability, its working principle is as follows: a, in a radio frequency environment by sending or receiving radio frequency signal to identify a commodity. b, when the tag is in working condition, the radio frequency signal is sent to the reader to identify the product. c. If the product is not activated when the reader sends a command, the product is identified as a legitimate product.

◆ the difference between traditional product anti-counterfeiting and RFID electronic anti-counterfeiting tags

Traditional anti-counterfeiting means are generally printed on the outer packaging of products, which is costly, inefficient and cannot adapt to the increasingly fierce market competition. RFID electronic anti-counterfeiting tags can be printed directly on the product and the contents of the tags can be stored in the cell phone or computer to achieve the purpose of convenient consumer inquiries.

◆RFID technology advantages

1, strong anti-counterfeiting ability: the use of RFID electronic tags for anti-counterfeiting, can fundamentally eliminate the appearance of counterfeit products, to protect the corporate brand image.

2, information security: RFID technology combined with electronic authentication, can effectively protect the security of product information.

3, low cost: the use of RFID technology, the realization of product anti-counterfeiting, without the production of traditional paper tags, easy to use.

◆Application fields

The significant advantages of RFID electronic anti-counterfeit tags make it widely used in various industries.

(1) Logistics and distribution industry: mainly used in warehouses, yards, distribution centers, distribution centers, etc. for the management of goods, in the warehouse through radio frequency identification technology, can realize the rapid positioning of goods and tracking of logistics management.

(2) Logistics and warehousing industry: mainly used for the management of materials: the storage materials are coded and placed in the storage area to realize the dynamic tracking and supervision of goods.

(3) Manufacturing industry: mainly used in various industrial production lines to record production data.

(4) Logistics and distribution industry: The coding of items can realize the tracking management of items in the transportation process.

(5) E-commerce field: mainly used for electronic authentication service and electronic payment service.

(6) Commercial retail industry: mainly to realize rapid identification of goods and to track the circulation process of goods through automatic identification system.

◆ Future development trend

The advent of the Internet of Things era will bring a brand new change to the anti-counterfeiting industry. In the era of Internet of Things, RFID technology has become a new favorite, and more and more enterprises are using and promoting this new technology. In this change, enterprises should actively explore the new technology and new mode of RFID product anti-counterfeiting to promote the development of the product anti-counterfeiting industry, thus promoting the development of the whole product consumption field. RFID electronic anti-counterfeiting tags will bring more information and better shopping experience to consumers.